Google Traffic

Google Analytics Tips

There are a number of Google Analytics Tips to keep in mind to help you understand your audience and determine how they are finding your site and what they are looking for when they get there.

-Don't guess about their intentions

What if you have people that are only staying on your site for a few seconds before leering?

Maybe your site needs some work, or you could change your title or something, but there are other problems, like site speed, that could be causing you issues.

Go through each potential problem and see if it applies in your specific case.

-Don't make a lot of changes at once

Following fast on the last tip, don't make a ton of changes on your site at once, even if Google Analytics is telling you to.

Better is to make a single change, see what happens, and make another.

This will help you determine what was actually causing the problem to start.

-Create special reports based on your goals

Depending on what you want your site to you, you should make a report in Google Analytics that measures that goal.

They can be emailed to you daily or weekly, and will show the most important information, anything from visitors to bounce rate, to visits in a particular part of the world.

-Track your conversions

Whether you are tracking traffic, sales, or email signups, having Google Analytics connected to your site will help you measure it.

You will see real results on a daily basis and be able to identify any parts of your process that need improvement.

-Use Analytics to track any PPC campaigns you have running.

Yes, Analytics can actually track a PPC campaigns, which will help you track conversions, know exactly what keywords are bringing people in, and compare your organic searches with the ones you pay for.