Google Traffic

Google Business Model

Why is the Google Business Model considered to be a winning and effective business model?

The main reason probably is because of its simple interface.

Back then and up to now, Google has maintained a no non-sense kind of interface - its minimalistic, its clean, its clear and its easy to navigate. It is just the logo together with the search box. It is straightforward and no frills.

How Google Has Stayed Popular

Because of the above qualities, Google was considered a heaven-sent by people with very slow internet connections back in the late 1990s to the early 2000s.

It was a far cry from other search engines that were general portals filled with useless features, insignificant links and excessive advertisements. A good example of this is Yahoo.

Such search engines were confusing to use and because of the many features and add-ons, many internet browsers find it difficult to load immediately.

Google Developer's Insight

Google and its creators had a very clear understanding of the concept of human perception, the psychology behind that concept, and how the interaction between the eye and brain functions.

This is what many bigger competitors of Google did not realize and obviously, did not bother to do even up to now.

The moral lesson of the story is this The consumer goes to a search engine simply because he just wants to get that a search engine - nothing more, nothing less.

Search engines should be fast and ultimately reliable because that is what the consumer wants. If he or she wants to use a general portal he or she will go visit a general portal and not a search engine.

How Exec's Delivered

Google executives Larry Page and Sergey Brin perfectly understood that concept and they delivered it to their consumers the way it should be delivered. As a result, many users were happy and were glad to use Google time and again.

Comparing Engines

Compared to other search engines, Google has provided - and continuously provides reliable search results. It is not always accurate but the results are more often than not, significant.

Using the Page and Brin's Page Rank algorithm indeed worked wonders for Google and its users. Furthermore, the company gets good advice from experts and bigwigs in the industry like Wilson Sonsini Goodrich.