Google Traffic

Google Keyword Sandbox

The Google Keyword Sandbox is a theoretical area where new websites with new domains are kept until they are deemed worthy enough to join the top rankings.

Google has not publicly admitted the existence of a sandbox, but various industry insiders have implied the presence of this program for quite some time.

New websites and sites found to engage in black hat SEO practices to gain traffic are deemed sandbox material and almost always are sent there.

Are You Sandbox Susceptible?

New websites are usually first placed in the sandbox following the principle of aging delay, where they are required to age before they are released to join the rankings.

Google and the other search engines do this in order to keep the quality of search results high. This means only the websites that build traffic through organic means are ranked high, since they are usually the ones that contain useful content that searchers are after.

Why You Need to Avoid the Google Keyword Sandbox

Having a website stuck in the sandbox can be bad news for online entrepreneurs for one simple reason a website in the sandbox stays at the bottom of search results, and therefore is not visible to potential customers.

This is essentially like having a store situated in the middle of nowhere, with potential customers having no idea where the store is and how to get there.

Can You Avoid the Sandbox?

The trick to avoid being stuck in the sandbox is to avoid black hat SEO and to use organic backlinks. New websites, on the other hand, have no choice.

They cannot avoid the sandbox since Google sandboxes new websites without reservation.

Getting out of the Sandbox

The only solution to the Google Keyword Sandbox is to adapt to this method and wait for time to pass. For new websites, this means waiting for the website to age.

Filling the website with nothing by quality information will also shorten the sandbox duration and will make the website a strong contender in the rankings once it is out.