Google Traffic

Google Ranking Factors

A variety of factors come into play in order to set the rank at which a page appears in search results with search engines such as Google.

However, not everyone who runs or owns an online business understands all of these factors.

Many business owners do not understand why the website they have put so much effort into does not rank better.

Importance of Analysis

It is important for business owners to be able to look at Google ranking results, analyze page hits, and be able to determine why ranking is what it is.

Without this ability to figure out what is making page ranks so low, online business owners will have no hope of increasing their online marketing effectiveness.

How Does Domain Age Affect Ranking?

An important factor for Google rank that is not generally well known is something referred to as domain age.

This is the time the business has been run or built upon a certain domain.

The longer a business is actively online under a certain domain, the better established the web site is.

An established website is more trustworthy, and is going to garner more page hits.

Quality Hosting

The company hosting a site also plays a large role in Google rank.

Solid domain companies work hard to increase ranking for their customers, while less reliable companies may not put any effort into this.

Hard to Understand URLs

The URL for pages should be as easy to read as possible.

Keywords and optimization are more effective when URLs do not include odd symbols and random words.

Unique Content

Finally, businesses should write web content accordingly.

Keywords drive a great deal of web raking, so site owners should understand which keywords are relevant to their business and include them on their site.

However, keywords alone do not make interesting content. Content should be interesting and useful to readers, so they will return to the site over and over.