Google Traffic

Google Ranking

A website with a high Google Ranking will get more visitors. That is why getting a high ranking is so important.

In order to understand how to get your website well ranked, you first need to understand what Google is all about, and how it rates websites.

How Does Google Rank Websites?

Google may be a multi-national household name, but at heart it is a search engine used by people to find information.

The aim of website owners is to have their websites returned at the top of the search results. This means that from the millions of websites in existence, Google has to decide which are the most relevant, and list them in order of importance.

To do this, Google runs an algorithm in the background whenever a search is run.

The exact make up of this algorithm is not known, but some of its main components are:

Relevant content

Google is intelligent, it can tell when the information your website contains is all over the place, and it does not like it. Neither does it like overdone content, where the subject of website is repeated in every sentence.

Make your content relevant, useful and focused, but not keyword stuffed. Natural phrasing is best.

Your website needs to become a recognized expert

Imagine Google has to choose between 5 websites, all with great content, and all on the same subject. It does not just look at how good the content is, it also looks at how good other people think it is, and to do this it looks at back-links.

A website with multiple one way back-links from reputable sources will outrank a website with none.

Website Age

Let your website age, but keep it fresh The older a website is, the more established it gets. But do not let it get old disgracefully. Keep it looking its best with fresh content and regular updates.

These are only a few of the factors which affect Google Ranking, but they are the important factors. Websites need constant nurturing to keep them at the top of their game. Do not let your website down, by not keeping it in tip top condition.